Understanding Incoterms: FOB, CIF, EXW Explained
Most brands choose the wrong Incoterm and pay 20-40% more than necessary — but FOB, CIF, and EXW terms affect your costs, risk, and control in vastly different ways when importing from China.

Most brands choose the wrong Incoterm and pay 20-40% more than necessary — but FOB, CIF, and EXW terms affect your costs, risk, and control in vastly different ways when importing from China.